With startups, enterprises, and governments all pouring funds into artificial intelligence, the technology is poised to explode in the coming years. Tech and non-tech companies alike are racing to get ahead of competitors and tap into its potential, with corporate giants leading the way. AI seems to have it all: from the sci-fi-esque imagery to the big-name recognition to the enormous, universal market potential. With such a golden promise, it's little wonder that so many companies are on board the AI train. But with so much hype comes a lot of noise--how can we be sure that the current wave of hype isn't merely a passing fad?

Data is the real capital that's driving the new digital economy. Just consider any successful social media platform or consumer web service: these companies may be short on facilities and capital equipment, but they're rich in intellectual property, thanks to their ability to slice and dice their proprietary reserves of data capital for competitive advantage. Established companies can see similar opportunities, but only if they learn to unlock the full value of their information reserves. Insights into new business opportunities remain hidden because internal data consumers want new combinations of data and analyses not found in standard reports and dashboards. This is the unseen data that's hiding inside every company. How can enterprises bring data capital out of hiding?